Tanner Martin, a popular influencer cherished for candidly and humorously sharing his journey with cancer, has passed away at the age of 30.

The news of his death was shared in a deeply moving pre-recorded video posted to Instagram by his wife, Shay Wright—just 41 days after the couple celebrated the birth of their first child, a daughter named AmyLou.

Tanner had spent the past five years battling colorectal cancer, and true to the personality that resonated with so many online, he faced his final moments with grace, humor, and unwavering authenticity.

“Hey, it’s me, Tanner. If you’re watching this, I am dead,” he said at the start of the video, managing a small chuckle to ease the weight of the moment.

Reflecting on his life, Tanner spoke with gratitude:
“Life was awesome. I really enjoyed it while I was here.”

Though visibly frail, his spirit was undiminished. He shared loving words for his family, expressed peace with what lay ahead, and even found space to joke about being reunited with late relatives—and poking fun at his loved ones “from the other side.”

Tanner acknowledged that death was frightening but called it a “new adventure,” saying he was curious and excited about what comes next.

He concluded the message with sincere appreciation for his followers:
“Thank you for your support and helping to make the last years of my life here on earth fun, enjoyable, and helping me be comfortable.”

Tanner’s honesty, courage, and humor touched thousands. His farewell was a final reminder of the joy and connection he brought to so many—even in the face of life’s most difficult chapter.